| 000 | 00835nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c58959 _d58959 |
||
| 008 | 180319b2010 -uka|||g |||| 001 0 eng d | ||
| 020 | _a9788131759349 | ||
| 040 | _cSOUL | ||
| 041 | _aeng | ||
| 082 | 0 | 4 |
_223 _a338.4791 _bK M |
| 100 | 1 |
_93134 _akotler, philip |
|
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _a5th ed. | ||
| 260 |
_aHall, London : _bpearson, _c2010. |
||
| 265 | _aالشركة المصرية للأستيراد والتسويق (إيمك) | ||
| 300 |
_axxiii, 683 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 1 | 4 |
_93143 _aHospitality industry _xMarketing |
| 650 | 1 | 4 |
_93144 _aTourism _xMarketing |
| 700 | 1 |
_93145 _aBowen, John T. |
|
| 700 | 1 |
_93147 _aMakens, James C. |
|
| 942 |
_2ddc _cBK _iFOTH _6FOTH |
||