| 000 | 02669cam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c58966 _d58966 |
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| 001 | 18819439 | ||
| 005 | 20180320122503.0 | ||
| 008 | 180320s2017 maua g b 001 0 eng | ||
| 020 | _a9781284077759 (paper) | ||
| 040 |
_aDNLM/DLC _cDLC _erda _dDLC |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a613 _223 _bH H |
| 100 | 1 |
_93194 _aHicks, Nancy J. |
|
| 245 | 1 | 0 |
_aHealth industry communication : _bNew media, New methods, New message / _cedited by Nancy J. Hicks, Christina Mazzola Nicols ; editorial assistant: caroline P. Martin. |
| 250 | _aSecond edition. | ||
| 260 |
_aMassachusetts : _bJones & Bartlett Learning, _c2017. |
||
| 265 | _aالمجموعة العلمية | ||
| 300 |
_axxix, 445 pages : _billustrations ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe growth of health communications : a story of consumer power and medical innovation -- Both sides now viewing media through the public relations prism -- Research for health communication -- The communication planning process -- Using paid and shared media in communication campaigns -- A practical guide to ethical health communication -- Health literacy and risk communication -- Health professional associations : finding the balance between profession and business -- Building a national brand for a children's hospital -- Crisis communication in the health sector -- Hospital media relations in a time of change -- An A to Z guide for communicating the launch of a new pharmaceutical product -- The journey to becoming one ascension : building a unified health care brand -- Plan for your health : a public education campaign to build awareness and gain consumer preference -- "It's all coming together" : communication strategy for the Medicare part D national education and enrollment campaign -- Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign -- Best bones forever! : lifecycle of a social marketing campaign -- Reaching targeted audiences in an evolving media environment -- The society for women's health research : advocacy and communications at work -- Changing obesity policies and behavioral risk factors through social marketing : case study of the chicago 5-4-3-2-1 go! program -- Health reform : the new era of prevention -- Insuring the uninsured : reaching consumers in the DC marketplace. | |
| 650 | 1 | 0 |
_aHealth Communication _xmethods. _93200 |
| 650 | 1 | 0 |
_aHealth Education _xmethods. _93201 |
| 650 | 1 | 0 |
_aMarketing _xmethods. _93202 |
| 700 | 1 |
_aNicols, Christina Mazzola _eeditor. _93203 |
|
| 700 | 1 |
_aMartin, Caroline P. _eeditorial assistant. _93204 |
|
| 942 |
_2ddc _cBK _iFOTH _6FOTH |
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