| 000 | 01379cam a22002898i 4500 | ||
|---|---|---|---|
| 999 |
_c58986 _d58986 |
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| 001 | 19647052 | ||
| 005 | 20180325140443.0 | ||
| 008 | 180325s2018 enka g b 001 0 eng | ||
| 010 | _a 2017002807 | ||
| 020 | _a9781138915336 (Hardback) | ||
| 020 | _a9781138915343 (Paperback) | ||
| 020 | _z9781315690285 (eBook) | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a394.2068/8 _223 _bJ A |
| 100 | 1 |
_aJackson, Nigel. _eauthor. _93363 |
|
| 245 | 1 | 2 |
_aA practical guide to event promotion / _cNigel Jackson and Katie Angliss. |
| 260 |
_aLondon, _aNew york : _bRoutledge, _c2018. |
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| 265 | _aمكتبة أوزيريس | ||
| 300 |
_axvii, 224 pages : _billustration ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion. | |
| 650 | 1 | 0 |
_aSpecial events _xMarketing. _93366 |
| 650 | 1 | 0 |
_aSpecial events _xPublic relations. _93367 |
| 700 | 1 |
_93368 _aAngliss, Katie |
|
| 942 |
_2ddc _cBK _iFOTH _6FOTH |
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