000 00832pam a2200253 a 4500
999 _c59859
_d59859
001 899221
005 20211012104412.0
008 811124s1982 njua g b 001 0 eng
020 _a0137308957
040 _aDLC
_cDLC
_dDLC
082 0 0 _a658.8/2
_219
_bSP
100 0 _aStanley, Richard E.
_95825
245 1 0 _aPromotion :
_badvertising, publicity, personal selling, sales promotion /
_cRichard E. Stanley.
250 _a2nd ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_cc1982.
300 _axxii, 389 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 1 0 _aSales promotion
_92833
650 1 0 _aAdvertising
_92834
650 1 0 _aPublic relations.
_95826
650 1 0 _aSelling.
_95827
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
_iFOTH
_6FOTH