000 | 00832pam a2200253 a 4500 | ||
---|---|---|---|
999 |
_c59859 _d59859 |
||
001 | 899221 | ||
005 | 20211012104412.0 | ||
008 | 811124s1982 njua g b 001 0 eng | ||
020 | _a0137308957 | ||
040 |
_aDLC _cDLC _dDLC |
||
082 | 0 | 0 |
_a658.8/2 _219 _bSP |
100 | 0 |
_aStanley, Richard E. _95825 |
|
245 | 1 | 0 |
_aPromotion : _badvertising, publicity, personal selling, sales promotion / _cRichard E. Stanley. |
250 | _a2nd ed. | ||
260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1982. |
||
300 |
_axxii, 389 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 1 | 0 |
_aSales promotion _92833 |
650 | 1 | 0 |
_aAdvertising _92834 |
650 | 1 | 0 |
_aPublic relations. _95826 |
650 | 1 | 0 |
_aSelling. _95827 |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2ddc _cBK _iFOTH _6FOTH |