SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Vivian, John.

The media of mass communication [[Book] /] John Vivian. - 10th ed. - Boston : Allyn & Bacon, 2011. - xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cm.

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

ISBN: 9780205693054 0205693059 9780205719112 (pbk.) 0205719112 (pbk.)

LCCN: 2010001491

Nat. Bib. No.: GBB059585 bnb

Nat. Bib. Agency Control No.: 015549458 Uk

Subjects--Topical Terms:
Mass media.

Dewey Class. No.: 302.23

National Library of Medicine Call No.: / V M