SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Eastman, Susan Tyler. .

Broadcast/cable programming strategies and practices / [[Book] :] Susan Tyler Eastman, Sydney W. Head, Lewis Klein. - 3rd ed. - Belmont, Calif. : : Wadsworth Pub. Co, , 1989. - xiii, 583 p : ill ; 24 CM. - ( Wadsworth series in mass communication) .

Includes indexes. Bibliography: p. [549]-564. .

programming / a framework / program / station representative / group ownership and programming.

All age.

ISBN: 053409354x

Subjects--Topical Terms:
Television programs -- Planning. .
Radio programs -- Planning. .
Cable television -- Planning. .
Television Programmes (Broadcasting) .
Radio Programmes (Broadcasting) .

Dewey Class. No.: 791.4502360973

National Library of Medicine Call No.: / EB