Hodgson, Michael
Recycling & redesigning logos A designer's guide to refreshing & rethinking design / [[Book] :] Recycling and redesigning logos. Michael Hodgson with Matthew Porter. - Beverly, Mass. : Rockport Publishers, 2010. - 192 p. : ill. (chiefly col.) ; 26 cm.
Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendâan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendâan Murphy ; Weights&Pulleys -- Section 3: Logo gallery.
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
All age.
9781592536115 1592536115
GBB067954 bnb
015567038 Uk
Logos (Symbols)--Design.
741.6
/ HR
Recycling & redesigning logos A designer's guide to refreshing & rethinking design / [[Book] :] Recycling and redesigning logos. Michael Hodgson with Matthew Porter. - Beverly, Mass. : Rockport Publishers, 2010. - 192 p. : ill. (chiefly col.) ; 26 cm.
Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendâan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendâan Murphy ; Weights&Pulleys -- Section 3: Logo gallery.
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
All age.
9781592536115 1592536115
GBB067954 bnb
015567038 Uk
Logos (Symbols)--Design.
741.6
/ HR