Recycling & redesigning logos [[Book] :]A designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.
Von: Hodgson, Michael (Michael R.).
Mitwirkende(r): Porter, Matthew.
Materialtyp:
BuchVerlag: Beverly, Mass. : Rockport Publishers, 2010Beschreibung: 192 p. : ill. (chiefly col.) ; 26 cm.ISBN: 9781592536115; 1592536115.Weitere Titel: Recycling and redesigning logos.Schlagwörter: Logos (Symbols) -- DesignDDC-Klassifikation: 741.6 Online-Ressourcen: Contributor biographical information | Publisher description | Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1204 | 741.6 HR (Regal durchstöbern) | 1 | Verfügbar |
Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendâan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendâan Murphy ; Weights&Pulleys -- Section 3: Logo gallery.
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
All age.
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