SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

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Jefkins, Frank William.

Introduction to marketing, advertising and public relations [Book /] Frank Jefkins. - London [England] : M[acmillan], c1982. - viii, 290 p. : ill., org. charts ; 22 cm. - Macmillan international college editions . - Macmillan international college editions .

"Further reading": p. 283-284.

All Ages.

ISBN: 0333324005

Subjects--Topical Terms:
Marketing.
Advertising.
Public relations.

Dewey Class. No.: 659