| 000 -LEADER |
|---|
| fixed length control field |
00880nam a22002893@ 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
850619|1982 uk ||||| |||||||||||eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0333324005 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaOWA |
| Language of cataloging |
eng |
| Transcribing agency |
CaOONLB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
659 |
| Item number |
J.I |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000023297 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jefkins, Frank William. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to marketing, advertising and public relations |
| Medium |
[Book /] |
| Statement of responsibility, etc. |
Frank Jefkins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London [England] : |
| Name of publisher, distributor, etc. |
M[acmillan], |
| Date of publication, distribution, etc. |
c1982. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 290 p. : |
| Other physical details |
ill., org. charts ; |
| Dimensions |
22 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Macmillan international college editions |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Macmillan international college editions |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
"Further reading": p. 283-284. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All Ages. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jefkins, Frank William. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
