Jeannet, Jean-Pierre.
Global marketing strategies [Book /] Jean-Pierre Jeannet, H. David Hennessey. - 5th ed. - Boston : Houghton Mifflin, 2001. - xxi, 762 p. : col. ill. ; 24 cm.
Includes bibliographical references and indexes.
Introduction -- Introduction to global marketing -- Understanding the global marketing environment -- global economy -- Cultural and social forces -- Political and legal forces -- Analyzing global marketing opportunities -- Global markets and buyers -- Global marketing research -- Developing global marketing strategies -- Developing a global mindset -- Global marketing strategies -- Global market entry strategy -- Designing global marketing programs -- Pricing for global markets -- Global promotion strategies -- Managing global advertising -- Global product and service strategies -- Developing new products for global markets -- Managing global distribution channels -- Managing the global marketing effort -- Organizing for global marketing -- Planning and controlling global marketing -- export and import trade process. ch. 1. pt. 1. ch. 2. The ch. 3. ch. 4. pt. 2. ch. 5. ch. 6. pt. 3. ch. 7. ch. 8. ch. 9. pt. 4. ch. 10. ch. 11. ch. 12. ch. 13. ch. 14. ch. 15. pt. 5. ch. 16. ch. 17. ch. 18. The
All Ages.
Accompanied by case studies : Cases in global marketing strategies.
0618071881
00133788
Export marketing--Jeannet, Jean-Pierre.
Export marketing--Management--Case studies.
HF1416
658.848
/ J G
Global marketing strategies [Book /] Jean-Pierre Jeannet, H. David Hennessey. - 5th ed. - Boston : Houghton Mifflin, 2001. - xxi, 762 p. : col. ill. ; 24 cm.
Includes bibliographical references and indexes.
Introduction -- Introduction to global marketing -- Understanding the global marketing environment -- global economy -- Cultural and social forces -- Political and legal forces -- Analyzing global marketing opportunities -- Global markets and buyers -- Global marketing research -- Developing global marketing strategies -- Developing a global mindset -- Global marketing strategies -- Global market entry strategy -- Designing global marketing programs -- Pricing for global markets -- Global promotion strategies -- Managing global advertising -- Global product and service strategies -- Developing new products for global markets -- Managing global distribution channels -- Managing the global marketing effort -- Organizing for global marketing -- Planning and controlling global marketing -- export and import trade process. ch. 1. pt. 1. ch. 2. The ch. 3. ch. 4. pt. 2. ch. 5. ch. 6. pt. 3. ch. 7. ch. 8. ch. 9. pt. 4. ch. 10. ch. 11. ch. 12. ch. 13. ch. 14. ch. 15. pt. 5. ch. 16. ch. 17. ch. 18. The
All Ages.
Accompanied by case studies : Cases in global marketing strategies.
0618071881
00133788
Export marketing--Jeannet, Jean-Pierre.
Export marketing--Management--Case studies.
HF1416
658.848
/ J G