000 -LEADER |
fixed length control field |
02242cam a2200397Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003851.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
010326s2001 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
00133788 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0618071881 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
NOR |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
NORA |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF1416 |
-- |
.J43 2001 |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Item number |
J G |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.848 |
Edition number |
21 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
J G |
001 - CONTROL NUMBER |
control field |
0000023378 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jeannet, Jean-Pierre. |
245 10 - TITLE STATEMENT |
Title |
Global marketing strategies |
Medium |
[Book /] |
Statement of responsibility, etc. |
Jean-Pierre Jeannet, H. David Hennessey. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
Houghton Mifflin, |
Date of publication, distribution, etc. |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 762 p. : |
Other physical details |
col. ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
505 00 - FORMATTED CONTENTS NOTE |
Title |
Introduction -- |
Miscellaneous information |
ch. 1. |
Title |
Introduction to global marketing -- |
Miscellaneous information |
pt. 1. |
Title |
Understanding the global marketing environment -- |
Miscellaneous information |
ch. 2. The |
Title |
global economy -- |
Miscellaneous information |
ch. 3. |
Title |
Cultural and social forces -- |
Miscellaneous information |
ch. 4. |
Title |
Political and legal forces -- |
Miscellaneous information |
pt. 2. |
Title |
Analyzing global marketing opportunities -- |
Miscellaneous information |
ch. 5. |
Title |
Global markets and buyers -- |
Miscellaneous information |
ch. 6. |
Title |
Global marketing research -- |
Miscellaneous information |
pt. 3. |
Title |
Developing global marketing strategies -- |
Miscellaneous information |
ch. 7. |
Title |
Developing a global mindset -- |
Miscellaneous information |
ch. 8. |
Title |
Global marketing strategies -- |
Miscellaneous information |
ch. 9. |
Title |
Global market entry strategy -- |
Miscellaneous information |
pt. 4. |
Title |
Designing global marketing programs -- |
Miscellaneous information |
ch. 10. |
Title |
Pricing for global markets -- |
Miscellaneous information |
ch. 11. |
Title |
Global promotion strategies -- |
Miscellaneous information |
ch. 12. |
Title |
Managing global advertising -- |
Miscellaneous information |
ch. 13. |
Title |
Global product and service strategies -- |
Miscellaneous information |
ch. 14. |
Title |
Developing new products for global markets -- |
Miscellaneous information |
ch. 15. |
Title |
Managing global distribution channels -- |
Miscellaneous information |
pt. 5. |
Title |
Managing the global marketing effort -- |
Miscellaneous information |
ch. 16. |
Title |
Organizing for global marketing -- |
Miscellaneous information |
ch. 17. |
Title |
Planning and controlling global marketing -- |
Miscellaneous information |
ch. 18. The |
Title |
export and import trade process. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
All Ages. |
580 ## - LINKING ENTRY COMPLEXITY NOTE |
Linking entry complexity note |
Accompanied by case studies : Cases in global marketing strategies. |
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Export marketing |
Geographic subdivision |
Jeannet, Jean-Pierre. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing |
General subdivision |
Management |
Form subdivision |
Case studies. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hennessey, Hubert D. |
787 1# - OTHER RELATIONSHIP ENTRY |
Title |
Cases in global marketing strategies |
Edition |
5th ed. |
Record control number |
(OCoLC)52827180 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
30205002959301 |
994 ## - |
-- |
02 |
-- |
NOR |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |