| 000 -LEADER |
|---|
| fixed length control field |
02242cam a2200397Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010326s2001 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
00133788 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0618071881 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
NOR |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NORA |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| -- |
.J43 2001 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Item number |
J G |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Edition number |
21 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
J G |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000023378 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jeannet, Jean-Pierre. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing strategies |
| Medium |
[Book /] |
| Statement of responsibility, etc. |
Jean-Pierre Jeannet, H. David Hennessey. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Houghton Mifflin, |
| Date of publication, distribution, etc. |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 762 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction -- |
| Miscellaneous information |
ch. 1. |
| Title |
Introduction to global marketing -- |
| Miscellaneous information |
pt. 1. |
| Title |
Understanding the global marketing environment -- |
| Miscellaneous information |
ch. 2. The |
| Title |
global economy -- |
| Miscellaneous information |
ch. 3. |
| Title |
Cultural and social forces -- |
| Miscellaneous information |
ch. 4. |
| Title |
Political and legal forces -- |
| Miscellaneous information |
pt. 2. |
| Title |
Analyzing global marketing opportunities -- |
| Miscellaneous information |
ch. 5. |
| Title |
Global markets and buyers -- |
| Miscellaneous information |
ch. 6. |
| Title |
Global marketing research -- |
| Miscellaneous information |
pt. 3. |
| Title |
Developing global marketing strategies -- |
| Miscellaneous information |
ch. 7. |
| Title |
Developing a global mindset -- |
| Miscellaneous information |
ch. 8. |
| Title |
Global marketing strategies -- |
| Miscellaneous information |
ch. 9. |
| Title |
Global market entry strategy -- |
| Miscellaneous information |
pt. 4. |
| Title |
Designing global marketing programs -- |
| Miscellaneous information |
ch. 10. |
| Title |
Pricing for global markets -- |
| Miscellaneous information |
ch. 11. |
| Title |
Global promotion strategies -- |
| Miscellaneous information |
ch. 12. |
| Title |
Managing global advertising -- |
| Miscellaneous information |
ch. 13. |
| Title |
Global product and service strategies -- |
| Miscellaneous information |
ch. 14. |
| Title |
Developing new products for global markets -- |
| Miscellaneous information |
ch. 15. |
| Title |
Managing global distribution channels -- |
| Miscellaneous information |
pt. 5. |
| Title |
Managing the global marketing effort -- |
| Miscellaneous information |
ch. 16. |
| Title |
Organizing for global marketing -- |
| Miscellaneous information |
ch. 17. |
| Title |
Planning and controlling global marketing -- |
| Miscellaneous information |
ch. 18. The |
| Title |
export and import trade process. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All Ages. |
| 580 ## - LINKING ENTRY COMPLEXITY NOTE |
|---|
| Linking entry complexity note |
Accompanied by case studies : Cases in global marketing strategies. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Export marketing |
| Geographic subdivision |
Jeannet, Jean-Pierre. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hennessey, Hubert D. |
| 787 1# - OTHER RELATIONSHIP ENTRY |
|---|
| Title |
Cases in global marketing strategies |
| Edition |
5th ed. |
| Record control number |
(OCoLC)52827180 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
30205002959301 |
| 994 ## - |
|---|
| -- |
02 |
| -- |
NOR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
