Global marketing strategies (Titelsatznr. 47055)

[ MARC ]
000 -LEADER
fixed length control field 02242cam a2200397Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003851.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010326s2001 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00133788
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618071881
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency NOR
049 ## - LOCAL HOLDINGS (OCLC)
Holding library NORA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
-- .J43 2001
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number J G
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number J G
001 - CONTROL NUMBER
control field 0000023378
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jeannet, Jean-Pierre.
245 10 - TITLE STATEMENT
Title Global marketing strategies
Medium [Book /]
Statement of responsibility, etc. Jean-Pierre Jeannet, H. David Hennessey.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Houghton Mifflin,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 762 p. :
Other physical details col. ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
505 00 - FORMATTED CONTENTS NOTE
Title Introduction --
Miscellaneous information ch. 1.
Title Introduction to global marketing --
Miscellaneous information pt. 1.
Title Understanding the global marketing environment --
Miscellaneous information ch. 2. The
Title global economy --
Miscellaneous information ch. 3.
Title Cultural and social forces --
Miscellaneous information ch. 4.
Title Political and legal forces --
Miscellaneous information pt. 2.
Title Analyzing global marketing opportunities --
Miscellaneous information ch. 5.
Title Global markets and buyers --
Miscellaneous information ch. 6.
Title Global marketing research --
Miscellaneous information pt. 3.
Title Developing global marketing strategies --
Miscellaneous information ch. 7.
Title Developing a global mindset --
Miscellaneous information ch. 8.
Title Global marketing strategies --
Miscellaneous information ch. 9.
Title Global market entry strategy --
Miscellaneous information pt. 4.
Title Designing global marketing programs --
Miscellaneous information ch. 10.
Title Pricing for global markets --
Miscellaneous information ch. 11.
Title Global promotion strategies --
Miscellaneous information ch. 12.
Title Managing global advertising --
Miscellaneous information ch. 13.
Title Global product and service strategies --
Miscellaneous information ch. 14.
Title Developing new products for global markets --
Miscellaneous information ch. 15.
Title Managing global distribution channels --
Miscellaneous information pt. 5.
Title Managing the global marketing effort --
Miscellaneous information ch. 16.
Title Organizing for global marketing --
Miscellaneous information ch. 17.
Title Planning and controlling global marketing --
Miscellaneous information ch. 18. The
Title export and import trade process.
521 ## - TARGET AUDIENCE NOTE
Target audience note All Ages.
580 ## - LINKING ENTRY COMPLEXITY NOTE
Linking entry complexity note Accompanied by case studies : Cases in global marketing strategies.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Export marketing
Geographic subdivision Jeannet, Jean-Pierre.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hennessey, Hubert D.
787 1# - OTHER RELATIONSHIP ENTRY
Title Cases in global marketing strategies
Edition 5th ed.
Record control number (OCoLC)52827180
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 30205002959301
994 ## -
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-- NOR
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2006-09-20 200.00 658.8 JG SOULE203004854 2021-08-29 2 2015-07-06 Books
        6october 6october 1203 2006-03-16 200.00 658.8 JG SOULE203004837 2021-08-29 1 2015-07-06 Books
        6october 6october 1203 2006-09-27 200.00 658.8 JG SOULE203004855 2021-08-29 3 2015-07-06 Books
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