SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Rangan, Kasturi V.

Business marketing strategy concepts and applications / [Book :] V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. - 1st ed. - Chicago : Irwin, 1995. - xiii, 354 p. : ill. ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and index.

All Ages.

ISBN: 0256169101

Subjects--Topical Terms:
Marketing--Management.
Product management.
Industrial marketing--Management.
Marketing--Management--Case studies.

Dewey Class. No.: 658.802

National Library of Medicine Call No.: / R B