000 -LEADER |
fixed length control field |
01016cam a2200325 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003853.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
940628s1995 ilua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256169101 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
DLC |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Item number |
R B |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
20 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
R B |
001 - CONTROL NUMBER |
control field |
0000023933 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Rangan, Kasturi V. |
245 10 - TITLE STATEMENT |
Title |
Business marketing strategy |
Medium |
[Book :] |
Remainder of title |
concepts and applications / |
Statement of responsibility, etc. |
V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Chicago : |
Name of publisher, distributor, etc. |
Irwin, |
Date of publication, distribution, etc. |
1995. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 354 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
The Irwin series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
All Ages. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Industrial marketing |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Case studies. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Moriarity, Rowland T. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Shapiro, Benson P. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |