Business marketing strategy (Titelsatznr. 47179)

[ MARC ]
000 -LEADER
fixed length control field 01016cam a2200325 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003853.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940628s1995 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256169101
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number R B
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.802
Item number R B
001 - CONTROL NUMBER
control field 0000023933
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rangan, Kasturi V.
245 10 - TITLE STATEMENT
Title Business marketing strategy
Medium [Book :]
Remainder of title concepts and applications /
Statement of responsibility, etc. V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 354 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
521 ## - TARGET AUDIENCE NOTE
Target audience note All Ages.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarity, Rowland T.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Shapiro, Benson P.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2006-03-18 0.00 658.802 R.B SOULE203006151 2021-08-29 1 2015-07-06 Books
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