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Einfache Ansicht MARC ISBD

Ahmed, Pervaiz K.

Internal marketing tools and concepts for customer-focused management / [Book :] Tools and concepts for customer-focused management. Pervaiz K. Ahmed and Mohammed Rafiq. - Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004. - x, 299 p. : ill. ; 23cm.

Published in association with The Chartered Institute of Marketing.

Includes bibliographical references and index.

All Ages.

ISBN: 0750648384

LCCN: 2004274704

Subjects--Personal Names:
Marketing--Ahmed, Pervaiz K.

Subjects--Topical Terms:
Marketing--Management--Case studies.
Organizational effectiveness.
Organizational effectiveness--Case studies.
Relationship marketing.
Customer relations.

LC Class. No.: HF5415.13 / .A354 2004

Dewey Class. No.: 658.8