Cox, Barbara G., 1946-
Internet marketing in hospitality [[Book] /] Barbara Cox, William Koelzer. - Upper Saddle River, N.J. : Prentice Hall, 2004. - xiv, 322 p. : ill. ; 24 cm. - NetEffect series .
Includes index.
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
All Ages.
0130984752
2003021913
Hospitality industry--Data processing.
Hospitality industry--Management.
TX911.3.E4 / C68 2004
647.940285
/ CI
Internet marketing in hospitality [[Book] /] Barbara Cox, William Koelzer. - Upper Saddle River, N.J. : Prentice Hall, 2004. - xiv, 322 p. : ill. ; 24 cm. - NetEffect series .
Includes index.
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
All Ages.
0130984752
2003021913
Hospitality industry--Data processing.
Hospitality industry--Management.
TX911.3.E4 / C68 2004
647.940285
/ CI