Internet marketing in hospitality [[Book] /]Barbara Cox, William Koelzer.
Von: Cox, Barbara G.
Mitwirkende(r): Koelzer, William.
Materialtyp:
BuchReihen: NetEffect series. Verlag: Upper Saddle River, N.J. : Prentice Hall, 2004Beschreibung: xiv, 322 p. : ill. ; 24 cm.ISBN: 0130984752.Schlagwörter: Hospitality industry -- Data processing | Hospitality industry -- ManagementDDC-Klassifikation: 647.940285 Online-Ressourcen: Table of contents
Inhalte:
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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Books
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6october 1203 | 647.940285 CI (Regal durchstöbern) | 1 | Verfügbar |
Includes index.
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
All Ages.
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