Jain, Subhash C., 1942-

Marketing planning & strategy [Book /] Marketing planning and strategy. Subhash C. Jain. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., 2000. - xviii, 925 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

All Ages.

0324014805

99035181


Marketing--Jain, Subhash C.,.

HF5415.13 / .J35 2000

658.802
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