SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Monye.Sylvester O.

TheHandbook of international marketing communications [Book /] edited by Sylvester O. Monye. - Oxford, UK ; Malden, Mass. : Blackwell, 2000. - xv, 294 p. : ill. ; 25 cm.

Includes bibliographical references and index.

All Ages.

ISBN: 0631209131 0631200916 (pbk. : acid-free paper)

LCCN: 99032754

Subjects--Personal Names:
Communication in marketing.--Monye.Sylvester O.

Subjects--Topical Terms:
Export marketing.
Marketing.
Advertising.
Communication, International.

LC Class. No.: HF5415.123 / .H36 2000

Dewey Class. No.: 658.848