| 000 -LEADER |
|---|
| fixed length control field |
01035pam a22003374a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990602s2000 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
99032754 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0631209131 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0631200916 (pbk. : acid-free paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.H36 2000 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Edition number |
21 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Item number |
M H |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000036044 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Monye.Sylvester O. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
TheHandbook of international marketing communications |
| Medium |
[Book /] |
| Statement of responsibility, etc. |
edited by Sylvester O. Monye. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Oxford, UK ; |
| -- |
Malden, Mass. : |
| Name of publisher, distributor, etc. |
Blackwell, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 294 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All Ages. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Communication in marketing. |
| Geographic subdivision |
Monye.Sylvester O. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication, International. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Monye, Sylvester O. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
