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Quelch, John A.

Cases in advertising and promotion management [Book /] John A. Quelch, Paul W. Farris. - 3rd ed. - Homewood, IL : Irwin, 1991. - xiii, 908 p. : ill. ; 25 cm.

Includes bibliographical references and index.

All Ages.

ISBN: 0256096899

LCCN: 90005212

Subjects--Topical Terms:
Advertising--Case studies.
Sales promotion--Case studies.

LC Class. No.: HF5823 / .Q44 1991

Dewey Class. No.: 659.1 659.1 659.1

National Library of Medicine Call No.: / QC