000 -LEADER |
fixed length control field |
00903pam a2200325 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003910.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
900813s1991 ilua b 00110 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
90005212 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256096899 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.Q44 1991 |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Item number |
QC |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
20 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
20 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
QC |
001 - CONTROL NUMBER |
control field |
0000036925 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Quelch, John A. |
245 10 - TITLE STATEMENT |
Title |
Cases in advertising and promotion management |
Medium |
[Book /] |
Statement of responsibility, etc. |
John A. Quelch, Paul W. Farris. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Homewood, IL : |
Name of publisher, distributor, etc. |
Irwin, |
Date of publication, distribution, etc. |
1991. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 908 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
All Ages. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Case studies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion |
General subdivision |
Case studies. |
700 10 - ADDED ENTRY--PERSONAL NAME |
Personal name |
Farris, Paul. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |