SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Rossiter, John R.

Advertising communications & promotion management [Book /] Advertising communications and promotion management. John R. Rossiter, Larry Percy. - 2nd ed. - New York : McGraw-Hill Companies, 1997. - xvi, 640 p. ; : ill. ; 26 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

All Ages.

ISBN: 007053943X

LCCN: 96025413

Subjects--Personal Names:
Advertising.--Rossiter, John R.

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.

LC Class. No.: HF5821 / .R66 1997

Dewey Class. No.: 659.1

National Library of Medicine Call No.: / R A