Advertising communications & promotion management (Titelsatznr. 48698)

[ MARC ]
000 -LEADER
fixed length control field 01030cam a2200337 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003911.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960524s1997 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96025413
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007053943X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .R66 1997
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number R A
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number R A
001 - CONTROL NUMBER
control field 0000038142
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rossiter, John R.
245 10 - TITLE STATEMENT
Title Advertising communications & promotion management
Medium [Book /]
Statement of responsibility, etc. John R. Rossiter, Larry Percy.
246 13 - VARYING FORM OF TITLE
Title proper/short title Advertising communications and promotion management.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Companies,
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 640 p. ; :
Other physical details ill. ;
Dimensions 26 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
521 ## - TARGET AUDIENCE NOTE
Target audience note All Ages.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising.
Geographic subdivision Rossiter, John R.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2006-10-10 119.25 659.1RA SOULE203005140 2021-08-29 1 2015-07-06 Books
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