SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Pelsmacker, Patrick de, 1957-

Foundations of marketing communications a European perspective / [[Book] :] Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - 1st ed. - Upper Saddle River, NJ : Financial Times/Prentice Hall, 2005. - 328p. ; : ill ; 26 cm.

Rev. ed. of: Marketing communications. 2001.

Includes bibliographical references and indexes.

ISBN: 0273703862

LCCN: 2005040119

Subjects--Topical Terms:
Communication in marketing--Europe.
Advertising.

LC Class. No.: HF5415.123 / .P45 2005

Dewey Class. No.: 658.802

National Library of Medicine Call No.: / P F