| 000 -LEADER |
|---|
| fixed length control field |
01486cam a22004338a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003923.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050412s2005 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005040119 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273703862 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e------ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.P45 2005 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Item number |
P F |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
22 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
P F |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000059961 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pelsmacker, Patrick de, |
| Dates associated with a name |
1957- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Foundations of marketing communications |
| Medium |
[[Book] :] |
| Remainder of title |
a European perspective / |
| Statement of responsibility, etc. |
Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. |
Financial Times/Prentice Hall, |
| Date of publication, distribution, etc. |
2005. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
0506 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
328p. ; : |
| Other physical details |
ill ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Marketing communications. 2001. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing |
| Geographic subdivision |
Europe. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Geuens, Maggie, |
| Dates associated with a name |
1969- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bergh, Joeri van den, |
| Dates associated with a name |
1971- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pelsmacker, Patrick de, |
| Dates associated with a name |
1957- |
| Title of a work |
Marketing communications. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 925 0# - |
|---|
| -- |
acquire |
| -- |
2 shelf copies |
| -- |
policy default |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) |
|---|
| -- |
se45 2005-04-15; TO Dewey |
| 963 ## - |
|---|
| -- |
Natasha Dupont, email: natasha.dupont@pearson.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
