Armstrong, Gary

Marketing An introduction / [[Book] :] Gary Armstrong, Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2009. - 502, [118] p. : col. ill. ; 28 cm.

Includes bibliographical references (p. R1-R23) and indexes.

9780136021131 0136021131


Marketing.

658.8

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