SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Kerin, Roger A.

Strategic marketing problems cases and comments / [[Book] :] Roger A. Kerin, Robert A. Peterson. - 11th ed. - Boston : Allyn and Bacon, 2007. - xii, 722p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 0132335719

LCCN: 92021636

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / .K47 1993

Dewey Class. No.: 658.8

National Library of Medicine Call No.: 658.8 / K S