| 000 -LEADER |
|---|
| fixed length control field |
00920cam a2200289 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003929.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
920527s2007 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
92021636 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132335719 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
MoSU-L |
| -- |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.135 |
| Item number |
.K47 1993 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
K S |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
20 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
K S |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000066680 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing problems |
| Medium |
[[Book] :] |
| Remainder of title |
cases and comments / |
| Statement of responsibility, etc. |
Roger A. Kerin, Robert A. Peterson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Allyn and Bacon, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 722p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peterson, Robert A. |
| Fuller form of name |
(Robert Allen), |
| Dates associated with a name |
1944- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
