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Bearden, William O.,

Marketing, principles & perspectives [[Book] /] Marketing, principles and perspectives. William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 5th ed. - Boston, Mass. : McGraw-Hill, 2007. - xxxvii, 588 p. : ill. (some col.) ; 28 cm. - Series in marketing . - McGraw-Hill/Irwin series in marketing .

Includes index.

ISBN: 9780071105859

LCCN: 00056238

Subjects--Topical Terms:
Marketing--United States.

Dewey Class. No.: 658.8

National Library of Medicine Call No.: / B M