Marketing, principles & perspectives (Titelsatznr. 50054)

[ MARC ]
000 -LEADER
fixed length control field 01240cam a22003734a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003929.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000619s2007 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00056238
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071105859
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number B M
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number B M
001 - CONTROL NUMBER
control field 0000066822
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, William O.,
245 10 - TITLE STATEMENT
Title Marketing, principles & perspectives
Medium [[Book] /]
Statement of responsibility, etc. William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
246 3# - VARYING FORM OF TITLE
Title proper/short title Marketing, principles and perspectives.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 588 p. :
Other physical details ill. (some col.) ;
Dimensions 28 cm.
490 1# - SERIES STATEMENT
Series statement Series in marketing
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name LaForge, Raymond W.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title McGraw-Hill/Irwin series in marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 1 shelf copies
-- policy default
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2009-03-16 201.00 658.8 B M SOULE203005038 2021-08-29 1 2015-07-06 Books
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