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Doole, Isobel.

International marketing strategy analysis, development and implementation / [[Book] :] Isobel Doole ,Robin Lowe. - 5th ed / Isobel Doole, Robin Lowe. - London : Cengage Learning, 2008. - xxiv, 462 p. : col. ill., maps ; 28 cm.

Includes tables. Previous ed.: 2004.

Includes bibliographical references and index.

ISBN: 9781844807635

Nat. Bib. Agency Control No.: 014101117

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .D66 2008

Dewey Class. No.: 658.848

National Library of Medicine Call No.: 658.848 / D I