| 000 -LEADER |
|---|
| fixed length control field |
01026cam a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150706003932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071010s2008 enkab b 001 0 eng |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
014101117 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781844807635 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaOTR |
| Language of cataloging |
eng |
| Transcribing agency |
UKM |
| Modifying agency |
BWKUK |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.D66 2008 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
658.848 |
| Item number |
D I |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Item number |
D I |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000070738 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doole, Isobel. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing strategy |
| Medium |
[[Book] :] |
| Remainder of title |
analysis, development and implementation / |
| Statement of responsibility, etc. |
Isobel Doole ,Robin Lowe. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed / |
| Remainder of edition statement |
Isobel Doole, Robin Lowe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Cengage Learning, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 462 p. : |
| Other physical details |
col. ill., maps ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes tables. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: 2004. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lowe, Robin, |
| Dates associated with a name |
1945- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
