Charlesworth, Alan, 1956-

Internet marketing a practical approach / [[Book] :] Alan Charlesworth. - 1st ed. - Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009. - 362 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

Introduction -- Getting started online -- Web site development -- The B2C online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- The Internet as part of an integrated marketing strategy.

All age.

9780750686846 0750686847 (pbk.)

014765787


Internet marketing.
Internet marketing--Case studies.
Internet marketing--Problems, exercises, etc.

658.872

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