Internet marketing (Titelsatznr. 50545)

[ MARC ]
000 -LEADER
fixed length control field 01201cam a2200313 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003936.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090515s2009 ne a b 001 0 eng
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014765787
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750686846
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750686847 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency CaOTSC
Language of cataloging eng
Transcribing agency UKM
Modifying agency BTCTA
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number C I
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.872
Item number C I
001 - CONTROL NUMBER
control field 0000073808
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Charlesworth, Alan,
Dates associated with a name 1956-
245 10 - TITLE STATEMENT
Title Internet marketing
Medium [[Book] :]
Remainder of title a practical approach /
Statement of responsibility, etc. Alan Charlesworth.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Amsterdam ;
-- Boston ;
-- London :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 362 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Getting started online -- Web site development -- The B2C online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- The Internet as part of an integrated marketing strategy.
521 ## - TARGET AUDIENCE NOTE
Target audience note All age.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
Form subdivision Problems, exercises, etc.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2010-07-14 188.00 658.872 C I SOULE203005121 2021-08-29 1 2015-07-06 Books
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