Crane, Frederick G.
Marketing for entrepreneurs Concepts and applications for new ventures / [[Book] :] Frederick G. Crane. - Thousand Oaks, Calif. : Sage Publications, 2010. - 227 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
9781412953474 1412953464 (cloth)
Marketing--Management.
Small business marketing.
658.8
/ C M
Marketing for entrepreneurs Concepts and applications for new ventures / [[Book] :] Frederick G. Crane. - Thousand Oaks, Calif. : Sage Publications, 2010. - 227 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
9781412953474 1412953464 (cloth)
Marketing--Management.
Small business marketing.
658.8
/ C M