Einfache Ansicht MARC ISBD

Marketing for entrepreneurs [[Book] :]Concepts and applications for new ventures / Frederick G. Crane.

Von: Crane, Frederick G.
Materialtyp: materialTypeLabelBuchVerlag: Thousand Oaks, Calif. : Sage Publications, 2010Beschreibung: 227 p. : ill. ; 23 cm.ISBN: 9781412953474; 1412953464 (cloth).Schlagwörter: Marketing -- Management | Small business marketingDDC-Klassifikation: 658.8
Inhalte:
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
Tags dieser Bibliothek: Es gibt keine Tags für diesen Titel. Tag(s) hinzufügen
Einloggen um Tags hinzuzufügen.
    Durchschnitt: 0.0 (0 Bewertungen)
Medientyp Aktueller Standort Signatur Exemplarnr. Status Fälligkeitsdatum
Books Books 6october
1203
658.8 C M (Regal durchstöbern) 1 Verfügbar

Includes bibliographical references and index.

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.

Es gibt keine Kommentare zu diesem Titel.

Benutzerkonto um einen Kommentar hinzuzufügen.
www.soul.o6u.edu.eg

E-Mail: soul@o6u.edu.eg
Address: October 6 city – Central Axis – Next to El Hosary mosque.
Tell: (+202) 38376382
Fax: (+202) 38376280



Developed and implemented by ILC EG