SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

Altstiel, Tom.

Advertising creative strategy, copy + design / [[Book] :] Tom Altstiel, Jean Grow. - 2nd ed. - Los Angeles : SAGE, 2010. - xx, 347 p. : ill. (chiefly col.) ; 28 cm.

Rev. ed. of: Advertising strategy. c2006.

Includes bibliographical references and index.

Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.

All age.

ISBN: 9781412974912 (pbk.) 1412974917

LCCN: 2009015073

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1

National Library of Medicine Call No.: / A A