Advertising creative [[Book] :]strategy, copy + design / Tom Altstiel, Jean Grow.
Von: Altstiel, Tom.
Mitwirkende(r): Grow, Jean | Altstiel, Tom. Advertising strategy.
Materialtyp:
BuchVerlag: Los Angeles : SAGE, 2010Auflage: 2nd ed.Beschreibung: xx, 347 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9781412974912 (pbk.); 1412974917.Schlagwörter: AdvertisingDDC-Klassifikation: 659.1 Online-Ressourcen: Table of contents only | Publisher description | Contributor biographical information
Inhalte:
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
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6october 1203 | 659.1 A A (Regal durchstöbern) | 1 | Verfügbar |
Rev. ed. of: Advertising strategy. c2006.
Includes bibliographical references and index.
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
All age.
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