SOUL Catalog فهرس المكتبة المركزية لجامعة 6 أكتوبر

Einfache Ansicht MARC ISBD

kotler, philip

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Hall, London : pearson, 2010. - xxiii, 683 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9788131759349

Subjects--Topical Terms:
Hospitality industry--Marketing
Tourism--Marketing

Dewey Class. No.: 338.4791 / K M