| 000 -LEADER |
|---|
| fixed length control field |
00835nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180319b2010 -uka|||g |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131759349 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
SOUL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
338.4791 |
| Item number |
K M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3134 |
| Personal name |
kotler, philip |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for hospitality and tourism / |
| Statement of responsibility, etc. |
Philip Kotler, John T. Bowen, James C. Makens. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Hall, London : |
| Name of publisher, distributor, etc. |
pearson, |
| Date of publication, distribution, etc. |
2010. |
| 265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS [OBSOLETE] |
|---|
| Source for acquisition/subscription address [OBSOLETE] |
الشركة المصرية للأستيراد والتسويق (إيمك) |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 683 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3143 |
| Topical term or geographic name as entry element |
Hospitality industry |
| General subdivision |
Marketing |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3144 |
| Topical term or geographic name as entry element |
Tourism |
| General subdivision |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3145 |
| Personal name |
Bowen, John T. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3147 |
| Personal name |
Makens, James C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Item part |
Faculty of Tourism and Hotels كلية السياحة والفنادق |
