Jackson, Nigel.
A practical guide to event promotion / Nigel Jackson and Katie Angliss. - London, New york : Routledge, 2018. - xvii, 224 pages : illustration ; 24 cm.
Includes bibliographical references and index.
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
9781138915336 (Hardback) 9781138915343 (Paperback)
2017002807
Special events--Marketing.
Special events--Public relations.
394.2068/8 / J A
A practical guide to event promotion / Nigel Jackson and Katie Angliss. - London, New york : Routledge, 2018. - xvii, 224 pages : illustration ; 24 cm.
Includes bibliographical references and index.
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
9781138915336 (Hardback) 9781138915343 (Paperback)
2017002807
Special events--Marketing.
Special events--Public relations.
394.2068/8 / J A