| 000 -LEADER |
|---|
| fixed length control field |
01379cam a22002898i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19647052 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180325140443.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180325s2018 enka g b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017002807 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138915336 (Hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138915343 (Paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781315690285 (eBook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
394.2068/8 |
| Edition number |
23 |
| Item number |
J A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jackson, Nigel. |
| Relator term |
author. |
| 9 (RLIN) |
3363 |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A practical guide to event promotion / |
| Statement of responsibility, etc. |
Nigel Jackson and Katie Angliss. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London, |
| -- |
New york : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2018. |
| 265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS [OBSOLETE] |
|---|
| Source for acquisition/subscription address [OBSOLETE] |
مكتبة أوزيريس |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 224 pages : |
| Other physical details |
illustration ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Special events |
| General subdivision |
Marketing. |
| 9 (RLIN) |
3366 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Special events |
| General subdivision |
Public relations. |
| 9 (RLIN) |
3367 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3368 |
| Personal name |
Angliss, Katie |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Item part |
Faculty of Tourism and Hotels كلية السياحة والفنادق |
