Malhotra, Naresh K.

Marketing research an applied orientation / [[Book] :] Naresh K. Malhotra. - 6th. ed. - Boston : pearson, 2010. - 929 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

All Ages.

9780136094234


Marketing research.--Malhotra, Naresh K.


Marketing research--Methodology.

658.83 / M M

/ MM
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