Malhotra, Naresh K.
Marketing research an applied orientation / [[Book] :] Naresh K. Malhotra. - 6th. ed. - Boston : pearson, 2010. - 929 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
All Ages.
9780136094234
Marketing research.--Malhotra, Naresh K.
Marketing research--Methodology.
658.83 / M M
/ MM
Marketing research an applied orientation / [[Book] :] Naresh K. Malhotra. - 6th. ed. - Boston : pearson, 2010. - 929 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
All Ages.
9780136094234
Marketing research.--Malhotra, Naresh K.
Marketing research--Methodology.
658.83 / M M
/ MM