| 000 -LEADER |
|---|
| fixed length control field |
00954nam a22002897a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000036181 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201112124659.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201112b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780136094234 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Item number |
MM |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
20 |
| Item number |
M M |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
M M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research |
| Medium |
[[Book] :] |
| Remainder of title |
an applied orientation / |
| Statement of responsibility, etc. |
Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
pearson, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
929 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All Ages. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marketing research. |
| Geographic subdivision |
Malhotra, Naresh K. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Methodology. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
| Item part |
Faculty of Economics & Management كلية الاقتصاد والإدارة |
