000 -LEADER |
fixed length control field |
00827cam a2200277 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003858.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020708s2003 mauab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2001133328 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0618192433 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.P658 2003 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
21 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
P M |
001 - CONTROL NUMBER |
control field |
0000029849 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pride, William M. |
245 10 - TITLE STATEMENT |
Title |
Marketing |
Medium |
[Book :] |
Remainder of title |
concepts and strategies / |
Statement of responsibility, etc. |
William M. Pride, O.C. Ferrell. |
250 ## - EDITION STATEMENT |
Edition statement |
12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
Houghton Mifflin Co., |
Date of publication, distribution, etc. |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 v. (various pagings) : |
Other physical details |
col. ill., col. maps ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
All Ages. |
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Marketing. |
Geographic subdivision |
Pride, William M. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ferrell, O. C. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |