000 -LEADER |
fixed length control field |
02030nam a22004217a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003915.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050121s2005 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2005001364 |
016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
20060028432 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0415966760 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
CaOONL |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5827 |
Item number |
.S63 2005 |
055 01 - CLASSIFICATION NUMBERS ASSIGNED IN CANADA |
Classification number |
HF5827 |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Item number |
LS |
082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
14 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
LS |
001 - CONTROL NUMBER |
control field |
0000045749 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Leiss ,William . |
245 10 - TITLE STATEMENT |
Title |
Social communication in advertising |
Medium |
[Book :] |
Remainder of title |
consumption in the mediated marketplace / |
Statement of responsibility, etc. |
William Leiss ... [et al.]. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. / |
Remainder of edition statement |
revised by Jacqueline Botterill. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 683 p. : |
Other physical details |
ill. ; |
Dimensions |
23cm. |
500 ## - GENERAL NOTE |
General note |
Previous edition entered under William Leiss as author. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 637-659) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
All Ages. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Social aspects. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Leiss, William, |
Dates associated with a name |
1939- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Botterill, Jackie. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip056/2005001364.html |
990 10 - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
90001a |
Link information for field corresponding to 9XX field |
70001ad |
990 10 - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
90002a |
Link information for field corresponding to 9XX field |
70002a |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |