Social communication in advertising (Titelsatznr. 48978)

[ MARC ]
000 -LEADER
fixed length control field 02030nam a22004217a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003915.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050121s2005 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005001364
016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 20060028432
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415966760
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
-- CaOONL
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5827
Item number .S63 2005
055 01 - CLASSIFICATION NUMBERS ASSIGNED IN CANADA
Classification number HF5827
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number LS
082 1# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 14
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number LS
001 - CONTROL NUMBER
control field 0000045749
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Leiss ,William .
245 10 - TITLE STATEMENT
Title Social communication in advertising
Medium [Book :]
Remainder of title consumption in the mediated marketplace /
Statement of responsibility, etc. William Leiss ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 3rd ed. /
Remainder of edition statement revised by Jacqueline Botterill.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent x, 683 p. :
Other physical details ill. ;
Dimensions 23cm.
500 ## - GENERAL NOTE
General note Previous edition entered under William Leiss as author.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 637-659) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
521 ## - TARGET AUDIENCE NOTE
Target audience note All Ages.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Social aspects.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Leiss, William,
Dates associated with a name 1939-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Botterill, Jackie.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip056/2005001364.html
990 10 - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields 90001a
Link information for field corresponding to 9XX field 70001ad
990 10 - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields 90002a
Link information for field corresponding to 9XX field 70002a
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2006-12-18 232.50 659.1LS SOULE203005408 2021-08-29 1 2015-07-06 Books
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