Marketing management (Titelsatznr. 50045)

[ MARC ]
000 -LEADER
fixed length control field 01947cam a22003734a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003929.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060213s2007 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006004951
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA669321
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013530615
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132296314
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm63808138
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)63808138
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- C\P
-- UKM
-- BTCTA
-- YDXCP
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number WM
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number WM
001 - CONTROL NUMBER
control field 0000066796
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
245 10 - TITLE STATEMENT
Title Marketing management
Medium [[Book] /]
Statement of responsibility, etc. Russell S. Winer.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 500 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 447-466) and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip068/2006004951.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 1 shelf copy
-- policy default, Sel/sdb, 2007-02-01
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- se40 2006-02-13 to DDC
-- sc02 2007-02-16 Z-CipVer
-- sc02 2007-02-16 to BCCD
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2009-03-16 209.00 658.8 W M SOULE203004857 2021-08-29 1 2015-07-06 Books
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