Marketing management [[Book] /]Russell S. Winer.
Von: Winer, Russell S.
Materialtyp:
BuchVerlag: Upper Saddle River, N.J. : Pearson Prentice Hall, 2007Auflage: 3rd ed.Beschreibung: xxix, 500 p. : col. ill. ; 29 cm.ISBN: 0132296314.Schlagwörter: Marketing -- ManagementDDC-Klassifikation: 658.8 Online-Ressourcen: Table of contents
Inhalte:
Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1203 | 658.8 W M (Regal durchstöbern) | 1 | Verfügbar |
Includes bibliographical references (p. 447-466) and indexes.
Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
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