000 -LEADER |
fixed length control field |
01388pam a2200361 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150706003932.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080409s2008 enka b 001 0 eng |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
014590394 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750686332 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaOGU |
Language of cataloging |
eng |
Transcribing agency |
UKM |
Modifying agency |
BWKUK |
-- |
CaBVAS |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.55 |
Item number |
.G86 2008 |
055 #4 - CLASSIFICATION NUMBERS ASSIGNED IN CANADA |
Classification number |
HF5415.55 |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
Item number |
G T |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.812 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
G T |
001 - CONTROL NUMBER |
control field |
0000070646 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gummesson, Evert, |
Dates associated with a name |
1936- |
245 10 - TITLE STATEMENT |
Title |
Total relationship marketing |
Medium |
[[Book] /] |
Statement of responsibility, etc. |
Evert Gummesson. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Amsterdam ; |
-- |
Boston ; |
-- |
London : |
Name of publisher, distributor, etc. |
Elsevier/Butterworth-Heinemann, |
Date of publication, distribution, etc. |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 376 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2002. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [345]-363) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Ch. 1. Relational approaches to marketing -- Ch. 2. Classic market relationships -- Ch. 3. Special market relationships -- Ch. 4. Mega relationships -- Ch. 5. Nano relationships -- Ch. 6. Marketing metrics and return on relationships -- Ch. 7. RM and the network organization -- Ch. 8. RM/CRM - drivers of a paradigm shift in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Relationship marketing. |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing relationnel. |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Service � la client�le. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |