Total relationship marketing (Titelsatznr. 50290)

[ MARC ]
000 -LEADER
fixed length control field 01388pam a2200361 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150706003932.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080409s2008 enka b 001 0 eng
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014590394
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750686332
040 ## - CATALOGING SOURCE
Original cataloging agency CaOGU
Language of cataloging eng
Transcribing agency UKM
Modifying agency BWKUK
-- CaBVAS
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .G86 2008
055 #4 - CLASSIFICATION NUMBERS ASSIGNED IN CANADA
Classification number HF5415.55
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Item number G T
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number G T
001 - CONTROL NUMBER
control field 0000070646
003 - CONTROL NUMBER IDENTIFIER
control field 0000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gummesson, Evert,
Dates associated with a name 1936-
245 10 - TITLE STATEMENT
Title Total relationship marketing
Medium [[Book] /]
Statement of responsibility, etc. Evert Gummesson.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Amsterdam ;
-- Boston ;
-- London :
Name of publisher, distributor, etc. Elsevier/Butterworth-Heinemann,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 376 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2002.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [345]-363) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Ch. 1. Relational approaches to marketing -- Ch. 2. Classic market relationships -- Ch. 3. Special market relationships -- Ch. 4. Mega relationships -- Ch. 5. Nano relationships -- Ch. 6. Marketing metrics and return on relationships -- Ch. 7. RM and the network organization -- Ch. 8. RM/CRM - drivers of a paradigm shift in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing relationnel.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service � la client�le.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Exemplare
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        6october 6october 1203 2009-09-14 0.00 658.8 G T SOULE203005033 2021-08-29 1 2015-07-06 Books
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